Marketing Cloud Account Engagement (Pardot) – Marketing Automation by Salesforce
Pardot is B2B Marketing Automation by Salesforce, which helps companies exceed their revenue goals, build a strong sales and marketing team, and do more with the resources they already have.
Lead Nurturing
Intelligent lead nurturing that adapts to your audience. Build, test, and push send with confidence.
Automatically send emails based on triggers including time, interactions and other custom parameters
Make the most of your database by re-engaging dormant leads
Build, test, send, and report — all in one visual interface.
Lead Qualification
Identify your hottest leads — before the competition does.
Identify who’s interested by scoring prospect interactions
Find the right customers with objective grading
Prioritize sales outreach at a glance
Segmentation and Automation
Say “so long” to repetitive tasks, and spend your time more strategically.
Put important — but time consuming — tasks like lead assignment on autopilot
Build complex, multi-part rules with an easy visual builder
Automatically create one time or dynamic lists for better targeting
Dynamic Content
Messaging so relevant, your customers will think you’re a mind reader.
Use data to personalize the customer experience
Display targeted offers on your website and landing pages
Seamlessly shift nurturing and email paths as you uncover new information
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