Marketing Cloud Account Engagement (Pardot) – Marketing Automation by Salesforce

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Pardot is B2B Marketing Automation by Salesforce, which helps companies exceed their revenue goals, build a strong sales and marketing team, and do more with the resources they already have.

Lead Nurturing

Intelligent lead nurturing that adapts to your audience. Build, test, and push send with confidence.

  • Automatically send emails based on triggers including time, interactions and other custom parameters

  • Make the most of your database by re-engaging dormant leads

  • Build, test, send, and report — all in one visual interface.

Lead Qualification

Identify your hottest leads — before the competition does.

  • Identify who’s interested by scoring prospect interactions

  • Find the right customers with objective grading

  • Prioritize sales outreach at a glance

Segmentation and Automation

Say “so long” to repetitive tasks, and spend your time more strategically.

  • Put important — but time consuming — tasks like lead assignment on autopilot

  • Build complex, multi-part rules with an easy visual builder

  • Automatically create one time or dynamic lists for better targeting

Dynamic Content

Messaging so relevant, your customers will think you’re a mind reader.

  • Use data to personalize the customer experience

  • Display targeted offers on your website and landing pages

  • Seamlessly shift nurturing and email paths as you uncover new information

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